Marketing is essentially about marshalling the resources of an organization so that
they meet the changing needs of the customer on whom the organization depends. Marketing
is the process of planning and executing the conception, pricing, promotion, and
distribution of ideas, goods and services to create exchanges that satisfy individual
and organizational goals. Marketing is used to identify the customer, satisfy the
customer, and keep the customer. With the customer as the focus of its activities,
marketing management is one of the major components of business management.
Advertising is a form of communication used to persuade an audience (viewers, readers
or listeners) to take some action with respect to products, ideas, or services.
Most commonly, the desired result is to drive consumer behavior with respect to
a commercial offering, although political and ideological advertising is also common.
Here’s the Various Marketing, Advertising Industries in India…!!